Champagne bubbles and air kisses all around.
Mercedes-Benz Australian Fashion Week is almost here (5 weeks, to be exact) and organisers of the half industry resort/half consumer weekend extravaganza have just announced that official Fashion Week headquarters will be Chippendale’s Old Clare Hotel. The design-focused boutique property, which Singaporean hospitality mogul Loh Lik Peng opened in late 2015 to much fanfare, will house the currently TBD crew of style influencers coming to town for the Carriageworks-held shows — which are a mere six-minute Uber ride away (fun fact: Tonkin Zulaikha Greer, the Surry Hills-based architecture firm who designed Carriageworks, also designed the historically rebooted Old Clare).
Expect to see a slew of fashion types noshing on organic morning muesli at Jason Atherton’s Kensington Street Social, sipping single origin coffee at Glider across the street and conducting street style shoots within the photogenic confines of Spice Alley’s noodle-filled nooks. And of course, there’s the dark and cozy Clare Bar in the hotel lobby (and, weather permitting, a pretty killer rooftop bar), so there will be plenty of opportunity for juicy fashion week fodder to brew over a stiff cocktail to two.
And for those who are less of the “see-and-be-seen” variety and more of the “I want to wake up draped in the Old Clare’s appropriately high thread count sheets” type, a guest room can be booked as your very own headquarters during the open-to-the-public portion of the week.